Hi, my name is Hailey Nickai and I am 23 years old. I recently graduated with a distinction is MSc Advertising and PR Management. I have a passion for the marketing industry, which is what encouraged me to start up my social media marketing page!
I love to keep myself busy! I run an arts events company called Art of Identity with my best friend - unfortunately the pandemic has put a hold on our upcoming events, but we will be back and running when we can! I am also a singer and actress, and currently on round 4 of the auditions for Six the Musical! This is another area of my life that the pandemic has affected...but I really hope that the arts can continue thriving!
1. What is something you’ve always wanted to try but didn’t do until now?
2. Your marketing strategies have been very helpful to bloggers and small businesses! Could you walk us through the process of making your content on Instagram?
3. How would you define a strong brand?
For me, a strong brand is when you have all of the elements that make up your brand equity. But in particular, when they have a strong brand identity and voice across all platforms. I say this because it allows consumers to have strong brand recognition and recall for your brand, which strengthens your performance as a brand.
4. Do you believe word of mouth can still be an effective way of marketing? Why or why not?
5. When do you think is the right time for a redirection of a career path?
When you are feeling unmotivated and lacking confidence! If you are unhappy with where you are at, I say do something about it. Go on and discover what you are passionate about.
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